HOME, FAMILY & PETSA life you love.
A MEDIA & DIGITAL PRODUCTS COMPANY
A little curiosity.
A better everyday.
We build media brands that make everyday life more interesting and everyday choices a little easier.
Stories worth sharing. Knowledge worth having. Products worth considering. All brought together by a team that understands content, audiences, and growth.
PublishingDigital ProductsPublisher Services
HEALTH & WELLNESSGood questions.
Useful answers.
Useful answers.
CURIOSITY, ACTIVATEDLearn something.
Have a little fun.StoriesQuizzesIdeas
Have a little fun.StoriesQuizzesIdeas
Entertainment. Education. Everyday discovery.
Health & WellnessHome & FamilyPetsPersonal FinanceEntertainmentQuizzes & Discovery
01 / OUR AUDIENCE
The people behind
everyday decisions.
Our focus is moms and other household decision-makers: curious people who care about their families, their wellbeing, their money, and what they bring into their homes.
An audience strategy that includes older adults and connects useful content with considered purchases.
Monthly Audience Reach
Core Age Focus
Household Income
From finding a good story to finding the right product, we meet people in the moments that matter to them.
02 / OUR WORLD
Different interests.
Shared curiosity.
Specialist brands with their own voices, brought together by a shared belief: content should be enjoyable, useful, and worth your time.
9 publishing brands shown
HEALTH & WELLNESS
Making health and wellness easier to understand.
caredoctor.comHOME, FAMILY & PETS
Ideas and information for the people and pets we love.
familyandpets.comPERSONAL FINANCE
Putting everyday money questions into perspective.
fiscalreport.comFILM & TELEVISION
ScreenGawkStories, perspectives, and discoveries from the screen.
screengawk.comQUIZZES & DISCOVERY
A little play. A new discovery. One question at a time.
quizpop.comCULTURE & CURRENT INTERESTS
Interesting stories from a world that keeps moving.
trendymatters.comPET REVIEWS & COMPARISONS
Clear comparisons and thoughtful product guidance for pet people.
petcritics.comCURATED PET DISCOVERIES
Curated picks, useful finds, and everyday ideas for life with pets.
selectpaw.comPET GUIDES & SHOPPING FINDS
Buying guides, shopping discoveries, and advice for everyday pet life.
thepetreport.com+ More To Come
New interests. New experiences. A growing world of Chai.
DIGITAL PRODUCTS
More ways to play.
A pickleball companion that helps players keep score, track serving order, and stay focused on the game. Our first app, with more digital experiences to come.
App Store
Google PlayA FUTURE CHAPTER
Stories in motion.
We’re exploring how original video and creator-led formats could extend our world. A direction for the future, with room to grow thoughtfully.
Video & production · exploring03 / HOW WE WORK
Distinct brands.
One shared engine.
We bring editorial creativity and commercial discipline together, so each brand can build a lasting relationship with its audience.
Our editorial approachContent & Creativity
Stories, explainers, comparisons, and recommendations built around what people care about.
Technology & Data
A shared publishing foundation and measurement that connects content, engagement, and revenue.
Audience Development
Search, social, distribution, and paid acquisition shaped by audience fit and sustainable economics.
Monetization
Display, video, affiliate, and commerce opportunities considered alongside the reader experience.
04 / PARTNER WITH US
Good things happen
when we connect.
We’re open to working with brands, creators, and media partners to make something valuable for the people we reach.
Content Collaboration
Editorial collaborations, distribution, licensing, and new ways to bring useful stories to more people.
Let’s collaborateBrands & Branded Content
Sponsorships and clearly labeled partner content that connects relevant brands with everyday interests.
Work with our brandsCreators & Experts
Bring your perspective, expertise, and creative voice to stories and formats we can develop together.
Create with usAffiliate & Commerce
Product discovery, useful comparisons, and transparent commercial relationships that help people choose.
Explore a partnershipAUDIENCE & PERFORMANCE PARTNERSHIPS
Compliant Audience Acquisition
Modern audience growth built around platform policies, clear disclosures, responsible data use, and a quality reader experience. We connect acquisition with relevant content, measurable engagement, and sustainable economics.
Discuss audience acquisition05 / FOR PUBLISHERS
The operator’s view.
On your business.
We bring our experience in publishing, data, audience development, and monetization to other media companies through focused, hands-on engagements.
Monetization & Ad Operations
Assess your inventory, demand, placements, and revenue opportunities. Build a practical roadmap across display, video, affiliate, and commerce.
Audience Development
Connect your content and distribution strategy with the right readers. Explore organic growth, syndication, and paid acquisition with unit economics in view.
Data & Commercial Intelligence
Connect acquisition costs, engagement, and revenue to clearer decisions. Improve measurement, reporting, experimentation, and commercial forecasting.
A focused engagement, shaped around your business and the opportunities worth pursuing.
Talk publishing with us06 / JOIN CHAI
Help build
the next chapter.
We’re hiring across engineering, revenue, search, and content. Bring your craft, your curiosity, and your ideas.
Head of Software Engineering
Head of Revenue Operations
SEO Specialist
Content Editor
Content Creator
Video Producer / Editor
Send applications to [email protected].
07 / START A CONVERSATION
What could
we build together?
A content idea. A brand partnership. A publishing challenge. Tell us what you have in mind.
Prefer email? [email protected]
Explore Chai Partners